With the number of female software engineers standing at 20.9% , recruitment of females into the industry is a major concern. A friend of mine, Rosemary Francis who’s MD of Ellexus, has a great talk about this issue. It mentions various methods you can use to tailor your job applications to be more attractive to females, by simply being careful not to exclude or put off potential applicants.
However, there is also a very poor way of doing so, which is highly sexist and plays to stereotypes. As we can see from Bloopark’s hiring page, this is exactly what they have done.
Web developer (m)
Need for programming
Web developer (f)
Beautiful und sexy code wanted
Really? New pair of shoes? Pictures of nail varnish? They’re in a relationship with code? And why does the male version need to have a girlfriend rather than a boyfriend?
 US Bureau of Labor Statistics (BLS) – ftp://ftp.bls.gov/pub/special.requests/lf/aa2010/aat11.txt